CHINA BREW CHINA BEVERAGE (CBB) is the No. 1 brew and beverage processing technology and equipment exhibition in South-East Asia. Every other year it attracts local and international exhibitors and visitors alike from the manufacturing and packaging technology for the brewing, beverage, dairy and liquid food industry, creating a platform for the latest technologies and products of the market. To bring the exhibition even closer to the industry, the show will take place in Shanghai from October 11-14, 2016, providing new opportunities and better services to all attendees.CBB 2016 is glad to present a special sector on Raw Materials and Additives for the Beer and Beverage Industry in hall W1. On around 500 sqm you can find the latest products and technologies from hops to enzymes and malt here together with technology for craft beer. Companies like DSM, YAKIMA, Kalsec, Barth Haas, Steiner Hops, Ashalnd, Novozymes, CASTLE MALTING, FERMENTIS, Top Hop, Kaersaiand other related exhibitors are waiting for you!
Seven Reasons For Joining CBB
Why attend CBB?
A new record of CBB 2016 reservation!
According to the sales statistics, 60% of CBB 2016 international area is already reserved by exhibitors. An increase of 381% YOY in sales sqm has already been achieved. New comers like E+H, Colamark , Taiwan Hon Chuan Group, and Taiwan Xuyuan Packaging will be present at CBB 2016 with large booths. Old exhibitors like Graphic, TCP, Taigang Machine, Doehler, Danfoss, Beckhoff, IGUS enlarged their booth space in 2016. Especially Graphic enlarged their space by 230% and TCP increased their booth by 50%.
Part of Exhibitors
Ashland (China) Holdings Co., Ltd. W1 1P215
With over 50 years of experience providing wort clarifiers and beer stabilizers to the brewing industry, Ashland’s PolyclarTM stabilizers are the leading branding in clarification and stabilization technology for beer. Different grades within our extensive portfolio of Polyclar stabilizers are designed for single use or to be recoverable by filtration. In addition, various grades can be used at different stages of the brewing process. Use of Polyclar stabilizers reduces chill haze and permanent haze and results in a better beer product.
Yakima Chief-Hopunion LLC W1 1P121
NEW HOP VARIETY RELEASE: LORAL™ HBC 291The Hop Breeding Company, a joint venture between John I. Haas and Select Botanicals Group, continues to quench brewers’ insatiable thirst for vibrant hops and bold brews with the release of another exciting new hop variety. After 14 years in the making, LORAL™ Brand HBC 291 cv. has been chosen for its versatility and unique blend of noble and American hop characteristics. Along with its citrus and floral aromas, it is the perfect addition to HBC’s current hop portfolio.“HBC 291 was selected based upon its noble (floral, citrus, earth, spicy) characteristics combined with its unique dark fruit character—essentially a noble hop with a uniquely American twist. The selection of the variety was supported by pilot brews by several brewers where it was confirmed that the character in the hop aroma is carried through into the brewed beer,” says Jason Perrault, CEO of Select Botanicals Group, LLC.
Steiner Hops （Zhuhai）Co.,Ltd. Booth No.: W1 1P211
Denali – The new Hopsteiner Aroma VarietyHopsteiner has released an exciting new hop variety bred and trialed in the Yakima Valley of Washington state/U.S.A. Denali has been planted to commercial production for the 2016 growing season, and contracts can now be made for the 2017 crop year and forward. Denali (formerly known as Hopsteiner #06277) is an aroma-type hop, originated from a cross between Nugget and the son of a cross between Zeus and USDA 19058 male. Denali has a big aroma that imparts Pineapple with notes of Citrus and Pine. Denali has an unusually high total essential oil content averaging more than 4 grams oil/100grams of raw hops. It is quite popular with brewers who are looking for a distinct, big flavor in their beers.
CASTLE MALTING Booth No.: W1 1P112
Founded in 1868, Castle Malting® (Malterie du Château S. A.) is the oldest malting company in Belgium and one of the oldest family–run malting companies in the world. Highly efficient and successfully combining traditional and modern expertise, the Castle Malting® plant is focused on an ample variety of base and specialty malts, applying the best practices for minimizing the environmental impact of the production process.With its brand-new, innovative roasting facilities Castle Malting® revolutionizes the malt roasting processes and produces a wide range of caramel and roasted malts with exceptional taste and aroma properties. The unique engineering design of our roasting facility and the progressive production technologies allow us to obtain the following advantages for our caramelized and roasted malts:- even more flavor; - a higher caramelization rate;- less bitterness and astringency in higher colourations.
Fermentis Booth No.: W1 1P216
Fermentis works with everyone in the world of beer, wine, spirits and other fermented beverages. A Business Unit in the Lesaffre Group, a global benchmark in fermentation and yeast, Fermentis builds solutions and results upon its talented experts, visionary R&D program, industrial expertise that meets the highest international quality standards and a strong and coherent marketing and communication strategy. Its mission? Become the obvious for brewers, winemakers and all producers of fermented beverages, helping them express their inventiveness and creativity.