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Coming from the "OEM Road", he said "Our future is branding"
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Now, Wang Chuanshi, who is engaged in the clothing business, divides the business into two parts: one is to supplye-commerce, 15% is sold to e-commerce, and their brands are affixed; The other piece is exported. 85% of which is exported to Japan, and their brand is affixed. What the two businesses have in common is OEM (OEM).

The entrepreneur certainly knows the "pain of OEM": "We bear the wages of workers, the procurement of raw
materials, the energy consumption of water and electricity, but only make hard money." Compared with the price
of the brand, this kind of "hard money" is pitiful :a T-shirt, Wang Chuanshi sold to the e-commerce company for 25 yuan, the latter posted a trademark to sell 80 yuan: The same T-shirt, he sold to the Japanese "Uniglo" price is 19 yuan, the other party sold 80 yuan, and Nike sold for 129 yuan.

Between one low and one high. the charm of the brand is fully displaved. No wonder, Wang Chuanshi also frankly stated that our future is branding. He entered the field of garment processing in 1999, but insister on the road of foundry for 20 years.

Cross-border

After "making a small profit" he decided to "do a big job"

Wang Chuanshi, who has been dealing with clothing foundries for nearly 20 years, knows T-shirts too well.

"The structure of the T-shirt is simple, and the style changes are usually in the neckline, hem, cuffs, colors, patterns, fabrics and shapes; According to the commonly used fabrics, 'cotton+ polyester’polyester cotton, pure cotton treated by special processes such as hair removal and softening, Laika cotton with drapeability and crease recovery ability..."

According to the specific conditions of the manufacturer and the production of underwear or T-shirts, this is Wang Chuanshi's daily work,"my company is developing steadily, can not support hungry." After 32 years of
working as a business, I know that if the business is well managed, it will not lose money."

In 1999, by chance, Wang Chuanshi, who had been in the logistics industry for 13 years, decided to change
careers, "A friend made clothes, non-pulled me in to do it, and guaranteed to make money." The specific approach is that I invest money, and he does. I remember investing hundreds of thousands at that time. Wang Chuanshi said.

This accidental cross-line experience allowed Wang Chuanshi to understand the clothing industry. In fact, around 2000 after he entered the industry, the three indicators of output, profit and total export volume of the garment industry hit a record high, becoming one of the fastest growing industries in the nationa economy.

Wang Chuanshi, who made a"small profit" in the apparel industry, finally decided to set up his own company in 2001 to prepare for a big job and dig deep into the textile and garment industry.

Pick up the plate

A few key moves bring about qualitative change

Founded in 1968, Zhenqing Group has 3000 employees, an annual output of 25 million knitted underwear and
an annual export earning of 26 million US dollars. At its peak, the company ranked among the top ten in the same industry in the country. Branded lingerie and fashion T-shirts are the main products of Zhenging Group.
In the 7 years from 2001 to 2008, Wang Chuanshi's Jinhai Textile has been doing OEM work for Zhenaing Group, but the financial crisis in 2008 came like a tsunami, which was undoubtedly a blow to Zhenqing Group, and the fact that the latter's capital chain was broken directly led to customers handing over orders to Wang Chuanshi's hands.

Zhenqing Group is a state-owned enterprise, and after there is a problem in the capital chain. where do the workers go? After thinking about it again, Wang Chuanshi decided to "take over" in the form of leasing operations: he found the relevant leaders of Linyi City, hoping to contact the other government's government
in the name of the municipal government to discuss the leasing operation; At the same time, in order to reduce
the risk, he found partners to work together to operate "True Feelings".

"Turning in 4 million yuan a year, the salary of the personnel remains unchanged, and the remaining profits are their own." Wang Chuanshi signed an 8-year contract, "They only rent and do not sell, they can take it away at any time, but they also have to respect the contract, and the two sides discuss it." 

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