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网红取暖小家电崛起,你最钟爱哪种取暖器?
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近日,多地迎来又一轮寒潮。寒冬之下,各式取暖器火了起来。受季节和气温影响,以及科技力量和消费升级的驱动,取暖电器已逐渐发展成为家用电器中一大过冬“续命”品类。

  天眼查数据显示,我国有超2.1万家从事取暖器、暖风机、踢脚线取暖器、小太阳、快热炉相关,且状态为在业、存续、迁入、迁出状态的取暖器相关企业。65%的企业注册成立在5年内,近30%的企业注册成立超过15年。

  从地域分布上看,浙江省的取暖器相关企业数量最多,有约4700家,占比为22%;其次为广东省,有2500家相关企业,占比为11%。 不同地区的消费者有着不同的使用场景需求,取暖电器品类的销售以江苏、浙江、广东为主,20-39岁人群成为取暖电器购买的主力群体。

 

  从专利申请数量来看,目前我国取暖器相关企业的专利申请总量有近4.3万件,实用新型所占比重最大,达50%。

  公开数据显示,2020年中国取暖电器市场规模为548.5亿元。未来五年,预计中国取暖电器行业市场规模将以12.8%的复合增长率于2023年达到约829亿元的市场规模。

来源:中国家电网 

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