On August 19, 2024, the offline communication meeting of International Brew&Beverage Processing Technology and Equipment Exhibition for China (CBB 2024) was held in Beijing. The purpose of this meeting is to conduct in-depth exchanges and discussions around the upcoming CBB exhibition and lay a solid foundation for the success of the exhibition.

The meeting was attended by Xuan Chen, General Accountant of China National United Equipment Group Co., Ltd. and Executive Director of Beijing Zhongqing Heli International Exhibition Co., Ltd., Wang Xin, Vice Chairman and Secretary General of China Light Industry Machinery Association, Jan Rohde, CFO of Messe Muenchen Shanghai Co., Ltd., Pei Shanshan, Deputy General Manager of Beijing Zhongqing Heli International Exhibition Co., Ltd., and project team members, who all attended to jointly provide suggestions for the future development of the CBB exhibition.

At the meeting, Pei Shanshan, on behalf of the organizer, introduced the current preparations for the exhibition. With the theme of “Innovation, Breakthrough, Integration and Development”, this year's CBB exhibition is dedicated to showcasing the latest achievements and development trends of the liquid food industry. At present, 700 exhibitors have been confirmed, of which nearly 80% are the debut, first show and first exhibition of new technologies, new products and new applications, demonstrating the innovation and foresight of the exhibition. The concurrent activities are rich and colorful, including The release of new products of the six major beer groups, sharing forums and beer tasting, 2024 Beverage New Intelligent Manufacturing New Technology Forum, 2024 China Liquid Food Equipment Intelligent Manufacturing Science and Technology Forum, China Food Industry Development Conference, Beverage Production Innovative Technology Forum, Matchmaking Meeting between the Hotel Industry and Enterprises, Collaborative Innovation and Exchange Meeting of the Traditional Fermented Food Industry, Digital Marketing Intelligent Factory Seminar, China International Craft Beer Summit Forum, Budweiser InBev Technology Sharing Meeting, etc., which will comprehensively cover all aspects of the liquid food industry.

In terms of audience organization, visiting groups have been organized from Vietnam, Indonesia, Cambodia, India, Russia, Belarus, Mexico, Portugal, Italy, Germany, Japan, the United States and other countries. Domestically, the organizers of liquor, beer, water, beverages, spices, dairy products and other groups will also organize groups to visit, the exhibition is expected to attract many domestic and foreign professional audience. The organizers have fully affirmed the progress made in the preliminary preparatory work.

Xuan Chen said in his speech that CBB 2024 will be committed to building an international, professional and branded high-end communication platform, contributing to the promotion of innovative development of related industries in China and even the world. He emphasized that the exhibition will focus on the diversity of exhibitors and the high quality of exhibits to ensure that it will bring a visual and intellectual feast to the audience.

Wang Xin pointed out in her speech that the light industry machinery industry is currently facing unprecedented development opportunities and challenges. The CBB 2024 exhibition will provide an excellent stage for the industry to showcase the latest technologies, products and solutions, which will help promote close cooperation between the upstream and downstream of the industry chain and jointly promote the sustained and healthy development of the industry.

Jan Rohde shared Yontex's successful experience in hosting exhibitions for the liquid food industry worldwide from an international perspective. Jan Rohde expressed his full confidence in the CBB 2024 and his willingness to continue to strengthen cooperation in the next few exhibitions, utilizing Yontex's global resources to promote the development of CBB further and achieve a mutually beneficial and win-win situation.

Pei Shanshan emphasized in the summary of the meeting that all parties should work together to contribute to the success of the CBB 2024 exhibition. She expressed her belief that with everyone's joint efforts, the CBB 2024 exhibition will be a complete success and bring new development and business opportunities for the industry.