During the grand opening of the CBB 2024 exhibition, we carefully planned and successfully held 15 exciting concurrent events. The activities include in-depth exchanges at industry forums, cutting-edge exploration of technology seminars, brilliant appearances of new product releases, and fun participation in interactive experiences. Each event is unique and refreshing.

Now, let's review the wonderful moments of these three days of activities together, feel the sparks of ideological collision, appreciate the charm of technological innovation, and witness the infinite possibilities and vitality that CBB 2024 exhibition brings to the industry.

CBB 2024 Beer Technology Forum

At the three-day Beer Technology Forum - "Digital Empowerment, Green Low Carbon, Sustainable Development", leading companies and technical elites in the beer industry gathered together to seek a blueprint for the future of the industry. Qingdao Beer has become the focus of its forward-looking green development strategy, actively promoting multiple transformation measures aimed at reducing environmental burden from the source: removing redundant packaging to simplify the logistics chain, vigorously promoting lightweight and weight reducing design of packaging materials, and innovating beer bottle lightweight technology. These measures not only reflect its commitment to environmental protection, but also demonstrate its firm steps on the path of sustainable development.

Ms. Song Yumei, the chief engineer of Yanjing Beer, deeply analyzed Yanjing's practice in green transformation with the core topic of "sustainable quality and green future creation". She emphasized the crucial role of introducing low-energy equipment in improving production efficiency and reducing energy consumption, and shared successful cases of resource recycling and energy recovery in Yanjing, demonstrating how enterprises can achieve a win-win situation between economic benefits and environmental protection through technological innovation.

In addition, Carlsberg China's speech focused on its ambitious plan for zero carbon goals, showcasing the brand's responsibility and commitment in the face of global climate change challenges; Budweiser Asia Pacific shared its practical experience in digital transformation of its supply chain, revealing how digitalization provides strong impetus for green supply chain management in the beer industry; The Pearl River Beer, driven by green and intelligent technology, explores the development path of new quality productivity and sets a new benchmark for green manufacturing in the industry.

CBB 2024 Budweiser Asia Pacific Supply Chain Technology Innovation and Transformation Seminar

The seminar brought together numerous experts and industry elites from AB InBev Asia Pacific to explore the latest technological innovations and transformation strategies in the supply chain field, aiming to lead the beer industry towards a new chapter of sustainable development and intelligent upgrading.

At the beer tasting event of CBB 2024, high-quality products from major beer companies were showcased one after another, presenting a feast for the audience's taste buds.

2024 China Liquid Food Equipment Intelligent Manufacturing Technology Forum

This forum provides a valuable platform for communication in the field of intelligent manufacturing of liquid food equipment by gathering industry elites and showcasing the latest technological achievements. The participating companies shared their innovative practices in digitalization and intelligence, jointly promoting the transformation, upgrading, and high-quality development of the liquid food machinery industry.

Krones introduced digitalization - solving core production challenges, connecting key business processes, KHS comprehensively upgraded its can filling and sealing technology, empowering enterprises to innovate with high quality, reduce costs and increase efficiency. Hefei Zhongchen introduced digitalization to empower intelligent and green development of liquid food equipment, Haifu introduced the use of artificial intelligence technology to identify foreign objects in glass containers, and Xinmeixing introduced the practice of new quality productivity in food and beverage factories.

2024 Beverage Intelligent Manufacturing Innovation Technology Forum and Beverage Production Innovation Technology Forum

The 2024 Beverage Intelligent Manufacturing Innovation Technology Forum and Beverage Production Innovation Technology Forum were also held simultaneously, with representatives from companies such as Jiejiele, OATLY, and Wahaha sharing new trends, technologies, and applications in the beverage industry. Especially at the FBE Award for Innovative Products ceremony, numerous outstanding products stood out, demonstrating the vitality of industry innovation.

International Forum on Green Liquid Food Innovation

Focusing on environmental protection and intelligence

At the 2024 Collaborative Innovation Exchange Conference for Traditional Fermented Food Industry, experts and enterprise representatives from industries such as seasonings, yellow wine, and vinegar jointly discussed the inheritance and innovation of traditional fermented food. At the China International Craft Beer Summit, elites in the craft beer industry focused on hot topics such as digital transformation, technological innovation, and consumer taste preferences.

Beverage Innovation and Creativity Forum and Packaging Drinking Water Industry Innovation Summit

The CBB 2024 Beverage Innovation and Creativity Forum gathered numerous leading figures in the beverage industry, who shared new insights and innovative practices in the industry. At the same time, the innovation summit of the packaged drinking water industry has also attracted a lot of attention, and experts have conducted in-depth discussions on topics such as the growth blueprint and marketing strategies of the packaged drinking water market.

The China International Craft Beer Summit Forum has successfully concluded

In the past two days, the 2024 China International Craft Beer Summit Forum, jointly organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. and Munich Exhibition (Shanghai) Co., Ltd., was successfully held in a warm atmosphere. As the annual event of the craft beer industry, this forum brings together top experts and business representatives from around the world to discuss the future development trends and innovative technologies of craft beer.

In addition, the CBB 2024 Technology Exchange Conference also brought new ideas to the audience on how the food and beverage packaging industry can face the challenges of carbon reduction and sustainability. At the seminar on digital marketing going global, experts shared valuable experience on how AI can help Chinese manufacturing equipment achieve six fold growth in going global.

The accommodation industry's golden autumn ideological gathering has come to a successful conclusion

The 2024 East China Accommodation Industry Golden Autumn Thought Gathering also provides new ideas and methods for the innovative development of the accommodation industry. Sharing innovative catering management concepts, service models, and how to enhance corporate brand awareness and market competitiveness through new media have become hot topics of discussion.

The CBB 2024 exhibition, with a variety of activities from the 28th to the 30th, not only showcased the latest technologies and products in the industry, but also provided a broad platform for industry exchanges.