International fair for the pet professional

Iberzoo+Propet is the large commercial and business platform for the professional Companion Animal sector in the Iberian Peninsula, organized by IFEMA MADRID and the promoting associations AMVAC and AEDPAC.

The final balance of his 2022 call was positive. It successfully concludes its sixth edition with magnificent figures that demonstrate the need that existed in this sector to meet again to generate new professional, business and service synergies. In total, the fair has brought together 270 exhibiting companies, almost 600 brands and 16,938 participating professionals.

IBERZOO+PROPET closed its sixth edition with a complete program of training and professional activities that reaffirm its validity as the leading sectoral platform in Spain.

This industry event had 270 direct exhibitors, 600 participating companies from 43 countries. Consolidated as one of the most important annual events in the sector inside and outside our borders, the fair for professionals in the veterinary industry and the food, products, accessories, styling, hairdressing and pet welfare sector, received 16,938 visitors. who have witnessed the latest innovations, techniques and success stories in the sector.

Reasons to visit IBERZOO+PROPET

Obtain all the information of the existing specialized commercial offer in the market, at the same time and located in the same place.       

Obtain an overview of all the specialized commercial offer existing in the market. National and international trends and news in 3 days and in one place.

Start, continue or close purchase and order processes with or the distribution channel present at the fair.

Build a working network.

Schedule meetings with current and potential suppliers.

Strengthen business relationships with current suppliers.

Analyze and directly verify the characteristics of the product/services of possible new suppliers.

Expand the knowledge and application of technologies and services.

Directly compare the characteristics of all the specialized offer.

IBERZOO+PROPET is a key instrument for distribution when it comes to defining image and content aimed at the final consumer.

Obtain distribution agreements for products/services.

Obtain the necessary information to evaluate the possibilities of future participation as an exhibitor.

It is very important when determining your presence at the fair, to be clear about the objectives that your company intends to achieve with your participation.

Within IBERZOO+PROPET these can be:

Sales:

• Generate sales processes.
• Build a good database of potential customers.

Commercial Contacts:

• Meeting place and meeting with current and potential customers.
• Re-educate our customers in our product.
• Vertically exploit the distribution channel and cross-sell.
• Collect customer feedback.
• Recover customers.

Sector investigation:

• Carry out market studies.
• Test new products and services.
• Test a marketing campaign.
• Test brand image and perceptions.

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