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卖货和卖品牌有什么不同
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#卖货和卖品牌有什么不同【卖货or卖品牌,这是个问题】

新出的公司成千上万,于ToC来说,当中的重点我们叫“新消费”,于ToB来说,当中的重点我们叫“Saas”。这些公司,跟行业里以前的企业,已经不是一回事儿了。除了“标准化”这个最重要的区别之外,新消费和Saas相较于行业之前的情况,最大的变化是:品牌化。新消费是从过去的“卖货”走向“卖品牌化的产品”。Saas是从过去的“卖项目化的企业服务”走向“卖品牌化的标准软件”。


那么,卖货和卖品牌有什么不同呢?欢迎来聊一聊????


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